The name behind the work
Pro designer.
full studio capability.
Brands designed
end-to-end
end-to-end
0
+
Years across branding
& product design
& product design
0
+
Average ROI
on campaigns
on campaigns
0
x
I’m Ali. A brand and product designer with 8+ years working at the intersection of strategy and craft.
I’ve helped founders go from idea to identity, and from MVP to market-ready product. I work the way good design should, fast when it needs to be, precise when it matters, and always grounded in what your business actually needs to grow.
Alivai is built on one simple belief: great design shouldn’t require a big agency or a bloated team. Just the right person, with the right tools, fully invested in your outcome.
Professional Experience
Jan 2021
→ Present
Hybrid, Cyprus
UIUX& Brand Designer
Bookmap Ltd.
- Served as the sole design function across product, marketing, brand, and partnerships — 9+ stakeholders, CEO to co-founder. Contributing to 476% subscriber growth (21K → 100K).
- Owned the full design system; led font migration and set the standard for brand consistency company-wide.
- Reduced onboarding completion time by 23% through progressive disclosure redesign and usability testing.
- Pre-churn and win-back email design drove a 12% reactivation rate and $33K+ attributed revenue, with 24% YoY organic sales growth.
2021 → 2022
Remote, USA
Visual Designer
Open Web Collective (funded by Near Protocol)
- Delivered end-to-end visual design for 3 accelerator cohorts, supporting 30+ Web3 startups.
- Overhauled the brand visual system, increasing visitor engagement by 44%.
- Maintained a 98% on-time delivery rate across all concurrent briefs.
2019 → 2021
Remote, USA
UI Designer
Harmony Protocol
- Scaled social reach by 733% (12K → 100K) through a consistent Web3 visual identity system.
- Led staking dashboard UI implementation, coordinating design-to-engineering handoff.
- Reduced front-end development time by 65% by delivering a production-ready asset library via Figma.
Jan 2018 → Present
Remote, Cyprus
Design Consultant
Independent
- Delivered brand and UX transformation resulting in 500% lift in client brand recognition.
- Designed UI for 7+ Web3 products — dApps, staking dashboards, KOL platforms, crypto trackers.
- Sustained a 4-year embedded design partnership with a key client.